Salesforce Rincon Digital Projection

September 2014 / Salesforce

80 feet of self-generating branded content

Salesforce’s first ground-floor public-facing workplace called for a big welcome. An 80-foot soffit protrudes from above the reception area into an amenity space, and is activated with a full-bleed digital projection. Rather than a billboard, the content is meant to give visitors a peek inside the internal Salesforce culture and brand.

An animated city grid depicts the buzz of Salesforce’s urban campus in San Francisco. Unique streetscapes are generated each time the software loads, ensuring a different pattern each time. An AI algorithm is embedded in the sequence, giving shapes their own wants and needs as they travel around the city grid. The result is a mesmerizing snapshot of Salesforce’s effect on the San Francisco urban environment.

Before landing on our final approach, we generated hundreds of ideas. Here's a look at some of the best.

I had a multitude of roles in this project. Initially leading the team generating a dozen design concepts, I brought the project to reality by writing the majority of the code in native Java with Processing.

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