I was approached to make a short video that tells the story of Brand Design at Gensler. Being a company as large as it is, I decided not to craft this story through the typical lens of Brand Design as a single global entity, but rather through the lens of each of us Brand Designers individually. I wanted this video to express the quirkiness, the compulsiveness, the obsessions required to be a Brand Designer. I attempted to unveil a glimpse behind our culture to help our clients understand, just a bit more, who we are and what drives us.
Read the entire article here: Brand Design: We Just Can’t Shake It