Brand Design at Gensler

August 2013 / Gensler

A punchy short with attitude

I was approached to make a short video that tells the story of Brand Design at Gensler. Being a company as large as it is, I decided not to craft this story through the typical lens of Brand Design as a single global entity, but rather through the lens of each of us Brand Designers individually. I wanted this video to express the quirkiness, the compulsiveness, the obsessions required to be a Brand Designer. I attempted to unveil a glimpse behind our culture to help our clients understand, just a bit more, who we are and what drives us.

Read the entire article here: Brand Design: We Just Can’t Shake It


Warning: Unknown: open(/home/content/27/3260527/tmp/sess_h36f8dmsh8l5snnsg7pu620134, O_RDWR) failed: No such file or directory (2) in Unknown on line 0

Warning: Unknown: Failed to write session data (files). Please verify that the current setting of session.save_path is correct () in Unknown on line 0