3M Daylight Redirecting Film

March 2014 / 3M

Telling the story of a powerful new product

3M approached us after the launch of a new innovative glass film. They found that potential customers were having trouble understanding how the product achievedĀ its benefits. My team produced a three-minute video with a whimsical, human-centered spirit to quickly connect to the audience and convey product value.

I was responsible for art direction and motion design, and collaborated with a small team for script writing and storytelling.


Warning: Unknown: open(/home/content/27/3260527/tmp/sess_uhdlg1cse00lb4gstlvo6h1gf1, O_RDWR) failed: No such file or directory (2) in Unknown on line 0

Warning: Unknown: Failed to write session data (files). Please verify that the current setting of session.save_path is correct () in Unknown on line 0