3M Daylight Redirecting Film

March 2014 / 3M

Telling the story of a powerful new product

3M approached us after the launch of a new innovative glass film. They found that potential customers were having trouble understanding how the product achievedĀ its benefits. My team produced a three-minute video with a whimsical, human-centered spirit to quickly connect to the audience and convey product value.

I was responsible for art direction and motion design, and collaborated with a small team for script writing and storytelling.

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