Tishman Speyer hired my team at Gensler to position the 26-story development for its opening in 2015. As the architect of record, our knowledge of the building positioning was crucial in providing a turnkey marketing solution. Along with the site, other team members designed the brand identity, wrote copy, and created additional marketing materials. I was responsible for the designed and development of 222second.com.
Soon after the release, the entire building was leased by LinkedIn.
The website features a variety of custom interfaces to help inform about the building and its surroundings. These include beautiful full-bleed video backgrounds, a custom interactive neighborhood map, and an interactive panoramic viewer with adjustable height (has since been removed).